Effects of Aging Society in Longan E-Commerce of Thailand During COVID-19

The objectives of this research were to consider the longan business situation in Thailand during Covid-19 with an aging society, analyze the impact of entering an aging society on e-commerce in Thai Longan business and to analyze the impact of adoption on e-commerce to Longan business during Covid-19. This study is the first primary data which collected from 400 Longan business owners in Thailand by applying the Probit Model and Ordinary Least Square. The Marginal Effect results from the Probit model present that the negative relationship between the age of Longan business owners and the probability of adoption of e-commerce in Longan business, the results from the OLS model found that when the business owner has adopted e-commerce in Longan business, the growth of income during Covid-19 will increase. Thailand confronts the problem of population structure entering an aging society; it is difficult to implement e-commerce in business. The effect led to a decrease in sales as well as leading to problems in the export of longan due to the problem of business successors. As promoting and facilitating by government policies, it can contribute to the more importance of the adoption of e-commerce for longan selling.