Identification of Optimal Products for SMS Marketing with SMS Size Constrained

Short Messaging Service (SMS) Marketing (SMSM) is a valuable marketing strategy due to its ability to reach a large audience promptly with a high open rate, making it an efficient and cost-effective way to engage with customers and promote products or services. One issue with SMS marketing (SMSM) is that regulations and carrier restrictions may limit the scope and effectiveness of SMS campaigns. In this paper, we propose a method to implement SMSM effectively, which may increase the company’s potential profit. We formulate the concepts and discuss the proposed method. We present our results and proper explanations by comparing them with the existing methods using real datasets.