Consciousness Levels and Their Consequences on Consumer Behavior—A Systematic Review and Bibliometric Analysis

The objective of this study was to evaluate the volume and quality of academic contributions through a bibliometric analysis, considering the publications carried out in databases indexed to Scopus. 277 articles were identified, where the year with the best performance was 2019. The empirical evidence is still in a period of academic maturity; however, the absence of deepening the analysis does not allow establishing concrete results in a subjective area such as personality and behavior human beings in a consumer role. A comprehensive evaluation of the factors that motivate consumption habits would help to establish more concrete results on the subject..