Analysis of the Problem of Forecasting in Proactive Enterprise Management

A detailed analysis of the problems and methods of forecasting the state of the industrial enterprise and the commodity market in conditions of risk and uncertainty is presented, with a focus on proactive management. The importance of matching trends in the development of the product market and the enterprise itself as the main goal of proactive management is emphasized. There are two approaches to proactive management: active and passive. The issue of proactive risk management and its impact on the realization of the industrial potential of Ukraine in the post-war period, using the concept of Industry 5.0, is highlighted.