The twenty-first century has witnessed the rise of China as a major global player, which is particularly evident in its growing economic influence, increasing political power, and growing global presence. This chapter attempts to analyze China’s strategies of power projection in the Middle East and East Asia. Using methods such as content analysis and case studies, it attempts to uncover the mechanisms underlying China’s expansion of soft power in these key regions. Drawing on Joseph Nye’s groundbreaking power theory, the study examines how China uses diplomacy, educational initiatives, and regional leadership, particularly through flagship projects such as the Belt and Road Initiative (BRI), to influence perceptions and promote cooperation. Given the dynamic nature of soft power, highlighted by scholars such as Joshua Kurlantzick, the study also looks at China’s tactical maneuvers in projects and crisis management. By following the basic tenets of soft power theory, this chapter offers insights into China’s nuanced approach to soft power strategies and provides a comparative analysis within the Middle East and East Asia regions.