Exploring the Role of NGOs in Rural Revitalization of Jiang Village

As an effective force participating in rural revitalization in addition to the government and villagers, the role of non-governmental organizations (i.e. NGOs) in rural revitalization has also been paid more and more attention. Against the background, this study aims to investigate a case study of the engagement of NGO in rural revitalization in the city of Suzhou. The interview method is employed for data collection (n = 10), and the data are analyzed using the thematic analysis method and SWOT analysis. It is found that Jiang Village NGOs play significant roles in the village environment, village culture, social care, industrial revitalization, organizational cultivation, and democratic deliberation. They cooperate closely with the government and villagers. However, the NGO’s autonomy in rural revitalization was circumscribed, and the scope of contribution was limited. With these findings, this paper contributes to the literature on NGOs’ role in rural revitalization by analysing the current situation and difficulties that Jiang Village's NGOs are faced with.