Social Networks and Time Taken for Adoption of Organic Food Product in Virudhunagar District—An Empirical Study

A social network is playing a predominant role in the adoption of new product in the market. As organic food product seems new to the market of Virudhunagar district, the researcher has taken the social network as one of the factor in assessing the spreadness of information through social media like Whatsapp, Instagram and likes. By this means, the rate of information passing was calculated and the equation is designed to assess the rate of information passing through exponential means among eight taluks in Virudhunagar district. For this, the researchers collect the data from nearly 384 respondents of eight taluk. Assessment of data makes the researcher to arrive at the discussion of choosing the best taluk on placing the new product in the market for sale of which it is based on the quantity of information passed in the prescribed time limit. Statistical tools like Kruskal–Wallis test, Chi-square test are used for analyzing the collected data.