Digital Transformation Through Agile Development in Japanese Companies

The purpose of this study is to identify and discuss the process by which companies develop new products and services while gathering customer responses in an era of rapid and unpredictable change. In this paper, it was taken a case study of large-scale agile development in the financial industry, apply the framework, and discuss a company’s approach as a develop strategic product and service. The research method was based on a previous study of a large-scale agile framework itself and a case study of agile development applied to a large-scale project for mission-critical business systems without framework, and then a qualitative survey of cases in which new products and services were developed using the framework. Then it analyzed the characteristics and differences of the approaches using the grounded theory approach (GTA) based on the qualitative survey data. The results confirmed that new products and services are created when companies change their approaches to development projects, such as organizational structure and investment decisions, as a part of their management strategy.