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Improvised Real-Time Tweet Analysis for Brand Recognition

  • Nalini S. Jagtap,
  • Pooja Mishra,
  • Amol Dhakane,
  • Pratiksha Shevatekar,
  • P P Halkarnikar,
  • Rachana Mudholkar

摘要

Twitter has become a valuable source of information for businesses and organizations seeking to monitor public sentiment, opinion, and brand recognition. This paper explores various techniques for real-time tweet analysis, including sentiment analysis, graph analysis, and machine learning-based methods, in order to provide organizations with valuable insights into trending topics and public opinion. Sentiment analysis can be achieved using machine learning classifiers, which are useful for evaluating public opinions of businesses and their respective products. By leveraging training data, machine learning techniques can accurately categorize tweets without relying on a pre-existing word database. Twitter analysis gives us insights into people's ideas, experiences, and attitudes. We can understand users’ views on numerous topics by studying tweets’ language, sentiment, and hashtags. Proposed tweet analysis can reveal public attitude and patterns about movies, restaurants, privacy settings, and other topics. The proposed study can help organizations, researchers, and people understand public opinion, make data-driven decisions, and engage their audience.