Populism and Behavioral Economics

Behavioral economics provides a point of divergence by emphasizing on the gaps between theories built on the basis of “rational choice” and the reality of individual decision-making using some of the cognitive and behavioral limitations governing choice. Examining customer behavior is one of the important tasks of economics in general, which is why behavioral economics is one of its most important parts. Many factors influence people’s purchasing decisions and behavior. The entry deals with the comparison of these questions and theories.