Talang Salted Fish Processing Packaging Model Using Value Engineering Methods

One product that needs attention, especially regarding packaging, is the talang salted fish product, which has been trading talang salted fish without sacrificing packaging. This study aims to organize the packaging of talang salted fish so that it has a selling value that can attract consumers to shop. The strategy used is value engineering and the analytical hierarchy method (AHP). First, the engineering method is feasible to be applied to expand the value, performance, and value of packaging design, which consists of brand name criteria, Internet weight measurement, product identity, attractiveness, color suitability, typography, and font size. Then, the analytical hierarchy method is applied at the analysis stage to verify the priority criteria that follow consumer desires. The results showed that the chosen design with the best performance was an alternative (A-B-D-E), to be precise, the display was made of clear plastic packaging material, the colors used were bright, the packaging was rectangular, and each capital letter was used. This elite alternative design includes a value of 0.039. This value is obtained from the performance of 38.9 and the price of IDR thousand per pack. The novelty of this research is that the packaging model is easier to recognize by customers because the packaging is more attractive, more hygienic and does not cause odor from talang foreign fish. The method is more innovative because of the combination of product design and the selection of product alternatives if the product design uses value engineering and if the alternative design uses AHP.