Influence of “TikTok” on Music and Fashion in Ecuadorian Youth. Case Zhud Parish

This research analyzes the influence of “TikTok” on young people’s musical preferences and fashion styles by the content shared within the social network. The health crisis provoked the massive use of emerging social networks in the younger generation of humanity, the TikTok application became very popular due to the ease of its functions, tools, and designs to create content of different types. The popularity of this application brought the youth to adapt to new forms of artistic, cultural, and social expressions. On the other hand, the autonomous is in the background in front of this virtual phenomenon, as it has influenced a certain part in the musical choice and style of dress in adolescents and young people of the Zhud parish. The content exposed in the Chinese application “TikTok” has influenced the social and communicative life of the teenagers.