Innovating Public Service Media: A Diagnosis of the Innovation Applied as an Element of Public Value in Spain

In a worldwide media context in which innovation is a key element to the business plan of action of audiovisual corporations, Public Service Media (PSM) are starting to pursue their own singular innovation strategies. In the European case, in fact, innovation has been considered a key element of the public value strategy of these corporations for some time now. However, since this is still an emergent topic, little research has been developed on the specific case of Spanish PSM so that, from a qualitative methodology based on the documentary analysis of the management reports and webpages of both regional and state-level Spanish PSM, this chapter has the main objective to establish a diagnosis of the state of innovation of these corporations. The results indicate that an innovation model based on digital transformation is preeminent among Spanish PSM showing that it is the technological dimension of innovation that receives more attention over the organizational, process, or marketing dimensions.