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Impact of Adolescents on Buying Behaviour

  • Kanika Budhiraja,
  • Meenu Gupta

摘要

A customer is the driving force behind the existence of many businesses. Every company is started with the intention of satisfying the requirements and preferences of customers who are not currently being gratified by the goods and services that are available on the market. The goal of the company is to shift the focus of a customer from what they desire to what they need, which will hopefully result in the customer making a purchase. This paper explored the explored the underlying factors of Adolescents on Buying Behaviour and find the significant factors which impacted the Buying Behaviour.