Exploration of Factors of Green Marketing

Green marketing, usually referred to as sustainable marketing or environmental marketing, is the process of promoting and selling ecologically friendly goods and services. This encompasses all aspects of the product’s creation, packaging, and disposal, as well as its marketing and advertising. The goal of green marketing is to satisfy consumer requirements and wants while also developing and delivering goods and services that are environmentally friendly. This entails approaching marketing holistically and taking into account the product's whole lifecycle, from its raw ingredients to its eventual disposal. Another objective of green marketing is to inform customers of the advantages a good or service has for the environment and to persuade them to make more environmentally conscious purchases. This is frequently accomplished through advertising efforts that emphasise a product's positive environmental effects or through the use of eco-labels, which make it simple for customers to find products that are ecologically friendly. This paper used SEM model for further exploration of green management on the basis of response analysis of management personals. The product, price, and promotion are the main aspects influencing the green marketing environment in the Delhi region, according to the research done above to identify the important elements of green marketing.