Green Organizational Culture and Competitive Advantage in Indonesian Higher Education: The Mediation Roles of Green Human Capital Management and Absorptive Capacity

Higher education institutionsHigher education institutions play a pivotal role in sustainable development, serving as both knowledge producers and exemplars of environmentally responsible practices. These “green” universitiesGreen campus are increasingly assessed and ranked based on their sustainability efforts. This study investigates the impact of green organizational cultureOrganisational culture (GOC)Human capital Human capital management Absorptive capacityon competitive advantage (GCA), with a particular focus on the mediating roles of green human capital management (GHCM) and absorptive capacity (GAC). Our research collected and analyzed data from a sample of 103 employees representing of Indonesia’s best private universitiesUniversities using SmartPLS 4. The results underscore the significance of GOC, GHCM, and GAC in elevating GCA within the context of higher education institutionsHigher education institutions.