Investigating Voluntary Workplace Green Behaviours in Brazil

We develop and test an original framework to explain what influence group workplace green cultural environment has on Voluntary WorkplaceVoluntary workplace green behaviours GreenGreen behaviours BehaviourBehaviours (VWGB), and how changing a group’s green culture likely impacts VWGB. Using data collected from four firms located in BrazilBrazil, a multilevelMultilevel model is employed with VWGB being split into between and within group components. Study findings reveal that VWGBVoluntary workplace green behaviours within groups is substantially affected by how high each group member rates their individual moral outlook and they assess the group’s green culture, and between groups average views of a group’s green culture significantly correlate correlation with group average VWGBVoluntary workplace green behaviours. Unexpectedly, no strong linkage emerged between the group leader's self-assessed VWGBVoluntary workplace green behaviours and the group member's assessment of its green culture. Our findings pose implications for the possibilities and challenges of transforming firm sustainabilitySustainability in emerging economies.