Rise of Digital Communication in Post-Covid Public Sphere: Decoding New Social Realities

The Covid pandemic affected three major processes of communications: manufacturing and dissemination of news; new patterns of news and media consumption by consumers; and paradigm shift in the construction and decoding of new social realities. The influence of the internet, digital and social media have redefined our ways of entertainment, bonding and social engagements. It has led to the collapse of the traditional filters that shaped our consciousness and presented us with new windows of comprehending realities. Knowledge and information sharing have become far more democratic, and there is an unwritten consensus on free-flow of exchange of ideas and opinion. The chapter explores the emergence of new media consumption patterns and new social realities in digital India.