Big Data: The Game-Changer for Digital Journalism

From Kilobyte, Megabyte, Gigabyte, Terabytes and now to Zettabyte—the data have grown so enormous and large today that no one can tackle it using conventional data processing techniques. To describe the stream of such a vast wave of data generation, new terms like ‘zettabyte’ have to be created. And this was made feasible by the world's expanding ease of access to the internet. Today, the internet is used by billions of individuals who engage in a variety of online activities that produce vast amounts of fresh data. It is for this reason that it is now referred to as ‘Big Data’ which has become the game-changer in every field including digital journalism.