Influence of Web Analytics on Journalistic Content- An Indian Perspective

This chapter discussed how availability of detailed and instant data about content consumption has changed the way news is selected, written and presented. The chapter introduces the concept of web analytics, how it is decoded and used for content creation. The chapter focuses on journalistic practices in India, as experienced by digital journalists working for several digital news platforms. The chapter discusses the need for and use of audience data, skillset required of digital journalists, importance of multi-media story telling etc.