Internet Memes Are Impacting Society: Perspectives from Brand Communication to World Peace Promotion

The present scenario is a very crucial time for the world due to the pandemic and war. Health and socioeconomic crises are raised, and these consequences change human lives and businesses. Many businesses are drowning, financially fragile, and causing massive dislocation. This research paper provides insights into the revival of small businesses with the help of memes and ways to promote brands using memes. The use of memes for World peace promotion is also discussed in this research paper. Literature surveys were conducted using Google Scholar and Science Direct, and the research publications from the last ten years were searched using keywords like “memes,” “dank memes,” “funny memes,” “humor memes,” and “peace memes.“ Numerous articles were shortlisted and memes for social uses, such as branding and world peace, were explored in this study. Meta-analysis has been conducted, which states that memes convey messages in a humorous or joyful manner. Also, for this study, five volunteer visual designers were chosen, and a total of 80 memes were analyzed to identify the composition (elements and layouts) and meme genres in which brand communication and world peace appear. In addition, the most liked or viral memes in the context of brand communication and world peace were investigated. Memes in brand communication and World peace are still a relatively new phenomenon. Companies have recognized the value of Internet memes and have used them as a marketing tool, using popular topics and characters as meme elements. Furthermore, peace memes guide subjects to feel a certain way and promote World peace.