Choosing by Advantage for a Commercial Project with a BIM Implementation

Each construction project is designed and uniquely planned, making it distinctive at least in terms of location. During the planning stage, when decisions influence building performance, the architecture, engineering, and construction (AEC) industry requires more efficient decision-making practices to obtain maximum value for the client within the targeted cost. A lack of coordination between stakeholders can result in poor planning and frequent design changes that lead to project failure. In this work, we use the choosing by advantage (CBA) approach to maintain acceptance and clarity in the decision-making process in a real-life construction project. This study investigates the use of CBA to choose a design for steel reinforcement in a beam–column junction. This study shows that the efficiency of the CBA approach to choose the best from alternate designs through a visualization decision-making process. The design methodology adopted is collaborative as well as dynamic and technology-driven which has a significant impact on design development. The outcome of more numbers of parameters in BIM along with the CBA decision-making process.