Evaluation of the Preference of Online Food Delivery Providers in Supply Chain Management with AHP Model

E-Commerce is well established nowadays as the whole world is accessible to the internet. Nowadays, people are busy with their working life and thus, they have a limited of time for dining. This trend creates an opportunity for online food delivery (OFD) market. The objective of this study is to propose a conceptual framework to analyze and determine the preference of OFD providers among Foodpanda, Uber Eats, DeliverEat and RunningMan Delivery in Malaysia with Analytic Hierarchy Process (AHP) Model. Besides, this study also aims to identify the priority of decision criteria in the selection of OFD providers with AHP model. The results of this study show that Foodpanda is the most preferred OFD provider, followed by RunningMan Delivery, Uber Eats and finally DeliverEat. Moreover, price, delivery time and variety of food have been identified as the top three influential decision criteria in the selection of OFD providers. This study is significant because it helps to identify the most influential decision criterion and also the most favorable OFD provider in Malaysia. This study can serve as a reference for those less favorable OFD providers to identify their potential improvements so that they can offer better services to their users in future.