Introduction to Information Systems Research in Vietnam: Current Progress and New Frontiers

The current chapter introduces the book Information Systems research in Vietnam (Volume 2), which seeks to address research opportunities in the Vietnamese environment. It introduces nine selected chapters of the book that cover diverse information systems research topics, including digital advertisements, e-commerce and brand addiction behaviours, artificial intelligence (AI) applications in the aviation industry and solar energy construction, online education effectiveness, information security awareness, potential market for elderly people, and sustainable digital transformation. The chapter further outlines the significance of sustainability in the process of digitization and argues that future IS research may aid in achieving sustainability objectives. Through the assistance of the Vietnam Chapter of the Association for Information Systems (VAIS), this book invites international scholars to conduct collaborative IS research in Vietnam.