Cultural Linguistics: Some Disciplinary and Terminological Considerations

Without a doubt, not only through numerous landmark publications (e.g., Sharifian 2003, 2011, 2015, 2017a, b), Farzad Sharifian has shaped the field of Cultural Linguistics like no one has. The success of Cultural Linguistics has been due, to a considerable extent, to the integration of previous theoretical concepts, methods, and terminologies into a unified theoretical approach. However, this process of integration, to our minds, has not been completed. In fact, the first author of this chapter, in a couple of his publications (Wolf et al. 2021; Kühmstedt and Wolf 2022) was about to enter into a terminological debate with Farzad Sharifian, when he left us too early. In this chapter, we would like to take up and systematize this debate. Primarily, as regards theory, we will focus on the relation of Cultural Linguistics to Cognitive Sociolinguistics, and as regards terminology, on the central concept of “cultural conceptualization.” By doing so, it is our hope to solidify the paradigm of Cultural Linguistics even more and to provide a further terminological refinement for “cultural conceptualization.”