Intention Bank Customers’ Use of İnternet-Based Banking Services

This study provides empirical evidence the determinant of using internet-based banking services. This research uses quantitative methods. This study used primary data with the sample of 100 customers who used internet-based banking services. The PLS is used for data analysis. The results of this study can aid decision-makers at the Indonesian bank in promoting the use of internet-based banking by emphasizing individualized and trusted services that are provided with a high level of security and privacy. The model’s test findings imply that the choice to use of internet-based banking services is influenced by the tendency for technology acceptance, the importance of online personalization, customers’ privacy concerns, E-trust, Technology leadership, and E-loyalty Practical. Implication of this research, the public bank should promote the adoption of internet-based banking services by emphasizing attention on personalization of services, privacy and trust.