A Study on UX Design Guidelines and Visitor Profiling for Virtual Museum

Following the changes in the museum environment in Korea and abroad owing to COVID-19, this study examines how visitors behave and react in a virtual museum that has appeared frequently in recent years. In this study, we aim to profile categorized museum visitors, present usability evaluation tools and UX design guidelines for improving virtual museums. To achieve this, it was first necessary to classify the viewers of the virtual museum into several types. Next, the usability, affection, and presence of the virtual exhibition space of the participants who visited the 360-degree VR and 3D VR museums were measured. Finally, we attempted to derive needs, pain points, and insights through affinity diagram. We suggest a virtual museum UX design guideline by deriving what is lacking for each virtual museum and suggesting what needs to be supplemented in the future.