This chapter introduces computational techniques for data analytics in two sections—market basket analysis and social network analysis. The first section explores frequent itemsets and market basket analysis (MBA). We discuss the Apriori algorithm and its use for identifying frequent itemsets and mining association rules. We then look at typical applications of frequent itemsets mining, other algorithms, and improvements needed for handling big data.

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Computational Techniques

  • Srikrishnan Sundararajan

摘要

This chapter introduces computational techniques for data analytics in two sections—market basket analysis and social network analysis. The first section explores frequent itemsets and market basket analysis (MBA). We discuss the Apriori algorithm and its use for identifying frequent itemsets and mining association rules. We then look at typical applications of frequent itemsets mining, other algorithms, and improvements needed for handling big data.