A Systematic Literature Review on Accessible Tourism and Marketing Strategies: Where Do We Stand

We are facing times when the accessible tourism topic and market segment are increasing and facing challenges within the tourism industry due to the lack of interest in developing this market. It is also known that people with disabilities are entitled to be able to travel with accessibilities and being considered as an equal part of the market. This study aims to understand how the literature and academic community is scoping these fields of the accessible tourism and accessible tourism marketing and strategic marketing. Through a sample of 109 indexed articles, a descriptive analysis was carried out and the results presented in this study.