Strawberry Fragaria Cultivation in the Municipality of Sibaté, Cundinamarca. Characterization of the Production and Marketing System to Incorporate

Agro-industrial wastes are considered a source of utilization, due to the development of research projects framed in valorization issues where the agro-industrial sector is characterized by high rates of generation of organic waste from fruits such as peels, trimmings, stems, seeds, fruit malformations, among others, which can sometimes represent more than 50% of the fresh fruit (Torres-León et al., in Frontiers in Sustainable Food Systems, [1]). In that sense, losses include the waste of critical resources such as soil, water, chemicals, energy, and labor (Sagar et al., in Comprehensive Reviews in Food Science and Food Safety 17(3), [2]). Therefore, the importance of the circular economy lies in the rational use of natural resources from non-renewable sources, starting with the elimination of the concept and/or practices that lead to waste, through sustainable production and consumption techniques with the incorporation of new technologies that allow closing cycles in the waste value chain and generating from these by-products that, due to their physical, chemical, and/or microbiological characteristics, have potential for use in the industrial sector (Despeisse et al. in Technological Forecasting and Social Change 115, [3]), promoting the generation of strategies that mitigate environmental problems, originated both by the generation and disposal, as well as by factors resulting from the development of the productive sector. In this aspect, circular agriculture has explored the environmental understanding of farmers and their willingness to pay, without affecting current ecosystems so the project to be developed aims at the industrial valorization of organic waste generated in strawberry crops in the municipality of Sibaté, framed in the circular economy. This becomes important, as far as the project activities are concerned, because it allows to provide the reader with an approach of the current scenario, the farmer's perception in contrast with standardized instruments, and the approach of possible solutions for the strengthening of the community in the rural area, as well as to contribute with the strengthening for future generations aimed at improving and proposing alternatives that mitigate the current problems of the field, through spaces of social appropriation of knowledge that promote the closing of gaps and facilitate the entry of farmers to new markets.