Marketing Strategies and Sales: Key Factors for Positioning and Growth in the Market

Today organizations face new challenges that have caused marketing to place greater emphasis on the strategic communication of companies, so marketing strategies have fostered a change in the organizational structure, because it must be adjusted to the preferences, tastes, and needs of today's world. The present investigation has as its main problem the commercial ignorance of the product toward potential clients, this leads to the little application of marketing strategies that negatively affect the level of sales of the company, thus inferring in the low positioning in comparison with its competition, being the main objective to diagnose the current situation regarding the marketing and sales strategies of the bottling and packaging company “DSC WATER”. The methodology applied was with a quantitative approach and descriptive scope, supported by the deductive and bibliographic method, with a non-experimental and transversal design; using a survey aimed at recurring customers and whose results indicate that more than 60% of customers show distrust in the quality of the water offered and do not receive promotions from the company, in addition 85% of customers agree I agree that the application of marketing strategies is necessary for the development of sales. Finally, the development and implementation of marketing strategies are established as a recommendation, which allows the business to position its brand, capture the attention of potential customers, and have adequate growth in the market.