Development of a Conceptual Framework for Hybrid Car Adoption in Bangladesh

The major goal of green technology is to lessen the greenhouse effect and control global warming. Hence, the main idea is to come up with new inventions that do not deplete natural resources. The research, here, is attempted to examine the factors influencing consumers to purchase hybrid cars like environmentally friendlier automobiles that are gaining more popularity. Hybrid car is a vehicle that uses at least two or more power supply as to make the vehicle move. The combination of an internal combustion engine and electric motors is one of the uniqueness owned by hybrid cars. This study discusses various theoretical models and proposes a conceptual model based on those theories, especially on UTAUT2 (Extended Unified Theory of Acceptance and Use of Technology) which adapted and identified seven independent variables (performance expectancy, social influence, environmental concern, price value, hedonic motivation, facilitating conditions, and health benefit) and one dependent variable (behavioral intention to purchase) from the related literatures. Though there is huge importance or advantages of hybrid cars, there have been many people in Bangladesh till now who are not currently buying/using hybrid cars. This study is significant and rationale in environmental, marketers, and economic perspective. The expected outcome of this study will enhance new understanding on the profile of Bangladeshi consumers in purchasing hybrid cars as well as marketers, and policymakers can take opportunity to take decisions by utilizing the findings of this study.