Understand Fashion Consumer Profile Sustainable Textile in Portugal—Sustainable Makers Marketplace Case Study

The current paradigm that involves the fashion industry leads us to several topics considered relevant. Thus, the central theme of this article is to understand the profile of sustainable textile fashion consumers in Portugal. This investigation used the Sustainable Makers marketplace as a case study, in order to understand what strategies this project can implement considering the needs and values of consumers. The literature reveals, among other aspects, that more informed consumers have more trust in brands, especially these reveal their principles in relation to social and environmental sustainability. Some of the topics addressed are the consumer's purchase intention and behavior, social responsibility values, the purchase process, namely through e- commerce and through which media obtain information about the socially responsible practices of brands. It addresses the relationship between consumer and brand and the impact that the COVID-19 pandemic may have had on consumer choices in textile fashion. The recommendations presented serve to make Sustainable Makers an innovative and useful project for the final consumer.