Innovation in sports is becoming an increasingly interesting topic and is often associated with the concepts of entrepreneurship and technology. Innovation can be seen as a solution to the numerous challenges that businesses and organizations operating in the sports industry must face (Caza, 2000; Ratten, 2011a, 2011b). Furthermore, sports is an application area for innovation and entrepreneurship that is highly conducive to new technologies and the development of new ideas, owing to the ability of its actors to adapt to political, social, and especially technological trends (Ratten & Jones, 2020).