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Smart Apps are essential in the tourism market and impact each component of the tourism system. This paper aims to examine the impact of smart tourism technology on smart tourism destination image and how it is perceived by visitors’ intention to return. By conducting a survey sampling 435 tourists to Ho Chi Minh City, which is being oriented and promoted as a smart destination in Vietnam, the study explores four positive effects of smart tourism technology attributed to smart tourism destination image and tourist behavioral intention: Smart interactivity, Smart personalization, Ability to provide information, Information security. The finding contributes to increasing the quality of smart tourism experiences at the destination and ensures the provision of diverse and intelligent services to build a brand image for the destination. Furthermore, travel data related to e-commerce activity can benefit future data analysis, marketing, and strategic planning.

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Smart Apps, Smart Destination Images, and Tourists’ Behavioral Intention Toward a Destination

  • 章节

  • 发表日期：

    2025年

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  • Hoang Ngoc Hien,
  • Huong Trang Pham,
  • Dang Thi Phuong Anh,
  • Van Ha Quach,
  • Thuy-Linh Le,
  • Duy Dang-Pham

摘要

Smart Apps are essential in the tourism market and impact each component of the tourism system. This paper aims to examine the impact of smart tourism technology on smart tourism destination image and how it is perceived by visitors’ intention to return. By conducting a survey sampling 435 tourists to Ho Chi Minh City, which is being oriented and promoted as a smart destination in Vietnam, the study explores four positive effects of smart tourism technology attributed to smart tourism destination image and tourist behavioral intention: Smart interactivity, Smart personalization, Ability to provide information, Information security. The finding contributes to increasing the quality of smart tourism experiences at the destination and ensures the provision of diverse and intelligent services to build a brand image for the destination. Furthermore, travel data related to e-commerce activity can benefit future data analysis, marketing, and strategic planning.