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This study examines the influence of perceived AI attributes on user motivation in virtual interactions. Leveraging insights from AI and avatar research, we explore how AI disclosure and AI avatar gender affect user motivation. We conducted a game-based experiment involving over 72,500 participants who solved search problems alone or with an AI companion. Different groups experienced varying AI appearances and disclosures, observing the differences in play intensity. Results revealed that the presence of another avatar led to less intense play compared to solo play. Disclosure of the avatar as AI heightened effort intensity compared to non-disclosed AI companions. Additionally, a masculine AI appearance reduced effort intensity.

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The Impact of AI Avatar Appearance and Disclosure on User Motivation

  • 会议论文

  • 发表日期：

    2025年

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  • Boele Visser,
  • Peter van der Putten,
  • Amirhossein Zohrehvand

摘要

This study examines the influence of perceived AI attributes on user motivation in virtual interactions. Leveraging insights from AI and avatar research, we explore how AI disclosure and AI avatar gender affect user motivation. We conducted a game-based experiment involving over 72,500 participants who solved search problems alone or with an AI companion. Different groups experienced varying AI appearances and disclosures, observing the differences in play intensity. Results revealed that the presence of another avatar led to less intense play compared to solo play. Disclosure of the avatar as AI heightened effort intensity compared to non-disclosed AI companions. Additionally, a masculine AI appearance reduced effort intensity.