With the rapid urbanization, urban mobility issues have become increasingly prominent. To create customized travel packages that meet the individual needs of travellers, Mobility as a Service (MaaS) is regarded as one of the most promising solutions. This paper first summarizes the application form practice of MaaS platform in different cities in China through case analysis, and analyzes the current status of public transportation in Shenzhen. Then, a questionnaire was designed for users in Shenzhen based on the Kano model and a functional expectation survey was carried out. The collected questionnaire results were then compared with the Kano quality type evaluation table, and the attributes of each demand were statistically classified. Finally, based on the analysis of questionnaire data, the function of the Shenzhen MaaS platform has been established.

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The Construction of Mobility-as-a-Service Platform in Shenzhen: A Functional Requirement Analysis Based on the Kano Model

  • Yinlian Zeng,
  • Yuqi Chen,
  • Qin Luo,
  • Lina Yu,
  • Lijun Gao

摘要

With the rapid urbanization, urban mobility issues have become increasingly prominent. To create customized travel packages that meet the individual needs of travellers, Mobility as a Service (MaaS) is regarded as one of the most promising solutions. This paper first summarizes the application form practice of MaaS platform in different cities in China through case analysis, and analyzes the current status of public transportation in Shenzhen. Then, a questionnaire was designed for users in Shenzhen based on the Kano model and a functional expectation survey was carried out. The collected questionnaire results were then compared with the Kano quality type evaluation table, and the attributes of each demand were statistically classified. Finally, based on the analysis of questionnaire data, the function of the Shenzhen MaaS platform has been established.