Cyberbullying has emerged as a pervasive issue within the sports industry, affecting well-being in a significant way. This research endeavours to quantitatively analyse cyberbullying by employing sentiment analysis on a comprehensive dataset comprising over 29,000 tweets. Focused on athletes in Cricket, Boxing, and Wrestling, the study depicts the sentiments directed toward six Indian sporting personalities over a 6-month interval, coinciding with their prominence in the news: from July 2013 to June 2023. This analysis classifies varying degrees of positive, neutral, and negative sentiments, shedding light on cyberbullying. The findings underscore the urgent need for concerted efforts against cyber-bullying. They also emphasize the importance of cultivating a safer and more supportive online environment for athletes. Such endeavours necessitate collaborative action involving sports organizations, social media platforms, policymakers, and communities to safeguard athletes’ mental well-being.