The study explores the application of pattern mining algorithms, particularly Eclat and Parallel Eclat, in customer relationship management systems to identify frequently purchased items in supermarket transactions. Through comparative analysis, Parallel Eclat demonstrates superior computational efficiency and scalability over the classic Eclat algorithm. The findings underscore the importance of algorithmic advancements in meeting the evolving needs of customer-focused industries, offering insights for improving customer management strategies in the era of big data.

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Design and Development of Efficient (Noble) Technique Using Pattern Mining Algorithms for Customer Management: A Comparison Between Eclat and Parallel Eclat Algorithm

  • Vandana Paliwal,
  • Dilip Choudhary

摘要

The study explores the application of pattern mining algorithms, particularly Eclat and Parallel Eclat, in customer relationship management systems to identify frequently purchased items in supermarket transactions. Through comparative analysis, Parallel Eclat demonstrates superior computational efficiency and scalability over the classic Eclat algorithm. The findings underscore the importance of algorithmic advancements in meeting the evolving needs of customer-focused industries, offering insights for improving customer management strategies in the era of big data.