This study effectively integrates the UTAUT model with additional constructs like psychological empowerment and personality traits, offering a comprehensive framework for understanding augmented reality adoption in cybersecurity awareness, and a comprehensive research model is proposed. An amount survey method was used, with data collected from (303) individuals in Iraq. The findings, analyzed using structure equation modeling (SEM), reveal that expected performance, expected effort, social influence, facilitating conditions, psychological empowerment, and personality traits such as openness, conscientiousness, and extraversion significantly influence the intention to adopt augmented reality technology for cybersecurity awareness. However, neuroticism and agreeableness did not exhibit a significant impact. While the study rigorously examines factors influencing AR adoption, a deeper exploration into cultural nuances or organizational readiness in developing countries could enrich the findings further.