Food Fads, Digitality, and Culinary Tourism

One of the most popular and contemporary areas of engagement, food fads, and culinary tourism is a rage across different parts of the world including various regions in Asia. From widely popular mukbangs, to trending food hashtags on Instagram, to the expansion of online food review platforms that run solely on user-generated content, Asia hosts some of the most popular and trending applications like Dianping, MangoPlate, Pergikuliner, Zomato, etc. where millions of users hook in every day either to consume or to produce and share their experiences with food and food-related travels. The content that gets generated in the process, thus, not only becomes a means of expression for social media users and digital creators but also contributes to the growth and development of an inherent curiosity for the space and culture among the non-residents.