Analysis of the Effects of Adopting “Imaginary Future Generations” on the Design of Technology Development and Business Proposal: Case Study of Workshop at a Plating Processing Company
摘要
In this study, we analyzed business proposals of three technologies possessed by the manufacturing industry related to the plating process by adopting Future Design. We conducted a business proposal workshop from the two standpoints of the current generations and the Imaginary Future Generations (IFGs) to discuss business strategies for future social issues. Then, the differences between the two generations were analyzed by using a 5-point scale questionnaire, focusing on the four categories of “individual,” “technology,” “company,” and “society.” We found that while the current generations considered solutions to immediate technological issues, the IFGs showed other viewpoints in terms of technological expansion methods and globalization, which were not proposed in the current generations. We also looked into the words in the workshop and analyzed the changes in the content between the two generations. While the current generations were concerned only with “individual” and “company,” the IFGs thought not only about “individual” and “company” but also about “society” and “company.” The results of the questionnaire showed an overall increase in points for the questions focusing on “society,” “company,” and “technology” when the IFGs were adopted. In addition, the questions that focused on “individual” indicated that the IFGs considered the impact of “individual” perspectives and actions on “society,” “company,” and “technology,” which was not considered by the current generations. These results suggested that a business proposal that introduces the viewpoints of future generations adopting Future Design is effective for the technology possessed by the company.