Sport Creativity and Social Media

The ability to be creative can make a competitive difference to a sport organisation. This chapter discusses the role of creativity and creative thinking by focusing on building a creative mindset. To be creative it can help to build a social media profile or use social media for information and brand building purposes. The main building blocks of social media are stated that help to understand different aspects of social media for sport entities. Thereby emphasising the importance for sport organisations to be creative and to utilise social media.