Introduction

This chapter outlines the entire research's background, objectives, and significance. It elaborates on the primary research subjects and issues and conducts a comprehensive analysis and critique of the literature in the relevant field. Building on this foundation, it establishes the research direction, constructs the framework, clarifies relevant theories and concepts, and identifies key issues to be addressed. It emphasizes the academic and practical value of the research and lays the groundwork for the subsequent sections of the study.