Based on Network Text Analysis: A Study on the Promotion Strategy of a Boundary Island for Lingshui Tourism Experience

In recent years, with the rapid development of the national socioeconomic landscape, the demand of tourists for travel experiences has been continuously increasing. This has set higher service requirements for the future development of tourist attractions. To address this issue, the present study employs web text analysis methods to understand the bottlenecks and challenges in the tourism experience at Lingshui County’s Boundary Island, a 5A-rated scenic area, from the perspective of tourists and proposes targeted strategies for improvement. Research has shown that Boundary Island falls short in aspects such as the value of money for its tourism offerings, sightseeing and leisure travel experiences, capacity of the scenic area, and professional tourism management talent. Based on these findings, this study proposes corresponding strategies for enhancement, aiming to help the 5A-rated scenic area of Boundary Island in Lingshui County achieve better improvement.