Research on the Promotion and Enhancement Paths of Hainan Wenbifeng Pangu Cultural Tourist Areas Based on Network Text Analysis

This article focuses on the Hainan Wenbifeng Pangu Cultural Tourist Area in Ding'an County, Hainan Province. Network text analysis was used to collect internet promotion information about the Wenbifeng Scenic Area. Data from five platforms—Xiaohongshu, Tiktok, WeChat Official Accounts, Headlines Today, and Baidu—are gathered to understand the current situation and existing problems in the tourism promotion of the Wenbifeng Scenic Area. This article summarizes and analyzes these issues. Finally, combined with on-site research, targeted suggestions are proposed for tourism promotion in the Wenbifeng Scenic Area.