This study explores the dynamics of the growing food truck business in the United Arab Emirates, focusing on the interplay between site selection, sustainability practices, alignment with Sustainable Development Goals (SDGs), and their impact on Urban Planning and Development. Using quantitative methodology and Smart (PLS-SEM) analysis, the research confirms the substantial relationship between geographical location, sustainability, SDG alignment, and urban planning, shaping the success of food truck businesses in the UAE. The findings emphasize the importance of site selection and sustainability for food truck success, mediated through urban planning and development. The study contributes fresh insights into the impact of food trucks on the UAE's urban landscape, providing valuable information for small-scale culinary firms and enhancing understanding of their role in sustainable urban development. The results offer perspectives for food truck operators, city planners, and decision-makers, emphasizing the potential of food trucks to foster vibrant and sustainable urban environments.