Analysis of How Artificial Intelligence and Machine Learning are Employed in the Field of Marketing

Artificial Intelligence (AI) permeates many aspects of daily life through intelligent gadgets and programs that are made to understand user preferences, behavior, and options in order to provide personalized narratives. Artificial Intelligence has emerged as a major force behind marketing innovation. Marketers are already taking advantage of AI's benefits to gain invaluable information about their target audience, competitors, and marketplaces. On the other hand, AI streamlines processes, lowers costs, and automates operations. This study provides a thorough analysis of current academic research while examining the potential and current uses of AI in marketing.