This chapter investigates the dynamic landscape of artificial intelligence (AI) applications in the apparel industry using the comprehensive Theory-Context-Characteristics-Methodology (TCCM) framework. Motivated by the increasing adoption of AI technologies in apparel manufacturing and retailing, we aim to provide a structured analysis of relevant literature. The background of the research stems from the growing importance of AI in enhancing efficiency and decision-making processes within the apparel sector. We contextualize our study within the broader framework of AI adoption trends in the industry. Employing the TCCM framework offers a systematic approach to exploring AI applications, guiding our selection of dimensions for analysis. These dimensions include manufacturing processes, production planning and control, retailing, supply chain management, and customer behavior modelling.