The main goal of this study was to test the factors that affect business sustainability in SMEs’ context. A survey tool was employed for gathering the necessary data from SMEs’ managers in the UAE. In this research, the PLS-SEM was used for analysis of all surveys which were filled by the participants. The results verified that business sustainability can be positively influenced by the usage of social media, adoption of innovative technologies, and focusing on green marketing practices. These findings would be valuables for the practitioners in SMEs and guide them towards understanding the key strategies that affect corporate sustainability and boost their competitiveness.